Can “content” cost engineers time and money? Yes, because there are stark differences between delivering a highly tuned service that provides answers rather than generalized search engines and other content sources that sap productivity (time) from engineers! Let’s contrast Knovel against the way many engineers find answers to mission critical questions. While the content itself is important (after all the “right” content is what the user needs), users tell us it is most important to seamlessly deliver the specific content required (e.g., the flexural modulus of a particular material under specific conditions or the required math to solve a problem) to the point of need. Without the tools to find, sort, manipulate, and import digital objects or “answers” into their work users tell us they often find the content itself to be more trouble (and time) than its worth.
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