Today at work I was busy keeping tabs on Hurricane Sandy and the Presidential election. Turns out, that’s not what I get paid for (much to my surprise because I’ve been doing this for years), and after a stern lecture (which I didn’t pay much attention to, but I think it involved… fish…?) I got straight back to work surfing the web when the real new hit the internet like a teenage Lindsey Lohanne. What do I Find?
George Lucas just made 4 Billion dollars.
$$$$ 4,000,000,000.00 $$$$
You hear that fanboys? That’s the sound of George laughing at you. A few months back when he announced he was done doing Star Wars movies you all thought you had won. Turns out, he was merely negotiating a chunk o’ change of a magnitude that buys oneself small dictatorships on tiny island nations.
With cartoons, CGI cartoons, LEGO sets, LEGO movies, LEGO cartoons, LEGO games, non-LEGO games, board games, books, magazines, apparel, food, toys, and oh yes, MOVIES. One would think that this franchise has pretty much given all it has to give. But we are talking about the Mouse here people:
Shit just got cranked up to 11.
Whether or not the new movie is any good is beside the point at this stage in the game. Slap the Star Wars logo on 90 minutes of Justin Beiber dancing with a light saber while Lady Gaga in face paint sings about using the force of love and it will make billions. This is because no one; and I mean no one knows how to exploit a franchise like Disney. They are going to blow this thing up so big one of the four horse men will be wearing a “Han shot first” t-shirt that’s how powerful Disney is going to make this franchise.
Best of all we will all be thanking them for it because regardless of quality the phrase “Better than Episode 1-3” is going to be bouncing around the internet like a pinball on crack… on the moon.